HeyVar team
Arne
Advisor
Arne Hegstad has spent nearly two decades building and scaling hospitality technology across the Nordics and beyond. He spent more than 16 years at VisBook, moving from marketing and sales into leading the group's sales operation as it expanded internationally. Along the way, he helped take a Norwegian hospitality tech company into new markets including Sweden, Denmark and the UK, worked through its investment by Standout Capital, and was involved in the transaction that brought VisBook into Visit Group.
Hospitality tech isn't a market he studied from the outside. He helped build it.
What I do at HeyVar
As HeyVar's GTM Advisor, Arne helps us build what comes next. He brings nearly two decades of commercial experience in hospitality technology to challenge our thinking, sharpen our go-to-market strategy and make sure we're building for the realities of the industry. From positioning and market entry to sales strategy and customer adoption, Arne helps turn HeyVar's ambition into a business hospitality can actually understand, trust and use.
